Beauty & Wellbeing Campaign

In an era where media and social platforms increasingly define beauty through highly specific physical ideals — Jennie’s “hanger shoulders,” Jang Wonyoung’s doll-like proportions, Ngọc Trinh’s 56cm waist, or Zhao Lusi’s porcelain skin — beauty can easily become a race to replicate someone else’s features. But what happens to the beauty that is uniquely ours?

At VITA, we believe every person, like every flower, has a distinctive shape, color, and fragrance worth celebrating. The idea came to life through intimate stories of Supermodel Võ Hoàng Yến, Ms. Thuỳ Dương, and Ms. Quỳnh Lưu, each portrayed as a flower in full bloom — an icon in her own eyes and in the eyes of those who love her.

A series of beauty talks and podcasts with health and beauty experts extended the conversation from outer beauty to holistic wellbeing, inspiring women to truly #BeTheIcon on their own terms.