SKIN BY VITA
Brand Development & Product Launch
Skin by VITA was developed as a new skincare brand built around a clear proposition: skincare specifically designed for Vietnamese skin.
In a highly competitive market, the challenge was to establish a distinctive identity and build credibility from launch. Developed with the expertise of dermatologists who have treated millions of Vietnamese skin conditions, the brand combines dermatological expertise, localized insight, and everyday skincare.
The project covered the end-to-end launch, from brand identity and visual direction to product photoshoot, video production, and integrated communications.
The hero film featured Singer Gil Lê as Brand Ambassador, bringing an authentic and contemporary voice to the brand.
Key Deliverables: Brand Identity | Visual Direction | Product Content | Hero Film | Ambassador Activation | Integrated Launch Communications
